Your campaign might be brilliant. But if your website fails, no one will see it. Marketers plan activities, take care of content, creative, and media. But increasingly, it’s not those things that determine success. The real effectiveness of a campaign ends (or begins) with the website. It’s the place where conversions happen, where leads come in, and where your brand’s credibility and technological professionalism are proven. So why does it fail so often?
A Broken Website Costs More Than Your Media Budget
If you’ve ever run a campaign that brought in great traffic—but the website wouldn’t load, threw errors, or broke on mobile—then you know exactly what we’re talking about. In a world where 40% of users abandon a site if it doesn’t load within 3 seconds, there’s no room for mediocrity.
What about the big players? Even Amazon isn’t immune. On Black Friday 2024, Amazon Prime Video broadcast the first-ever NFL game available exclusively online. Thousands of viewers couldn’t watch the Kansas City Chiefs vs. Las Vegas Raiders matchup due to lagging streams, delays, and access issues. Despite investing hundreds of millions in NFL rights and promotions, one technical slip turned enthusiasm into a wave of criticism and customer disappointment.
So What’s the Problem?
The problem rarely lies solely with the CMS or hosting. More often, it’s a mix of:
- Random, unstructured system architecture,
- Sites built with a “we’ll figure it out later” mindset,
- Lack of scalability and conversion-oriented design,
- No competent tech partner onboard.
The result? A website that doesn’t grow with your marketing—it blocks it.
WordPress? Yes – If You Know How to Use It Professionally
WordPress is the world’s most popular CMS—powering over 43% of all websites. But not all WordPress setups are equal. If you associate it with a “€100 blog,” you don’t know what advanced WordPress solutions can do. CNN, TIME, Salesforce—they all use WordPress. But not just any WordPress.
Their sites are built on WordPress VIP—an enterprise-grade hosting environment designed for high-traffic brands with serious tech needs. This is where DeveloPress specializes—one of the few Polish companies officially recognized as a Silver Agency Partner of WordPress VIP.
What Does a Modern Marketer Need from Tech?
- Modularity and scalability – Your website can’t be a one-time project. It needs to support fast landing page creation, easy content changes without coding, and seamless integration with other tools.
- Performance – Every second of loading time means lost conversions. Hosting and architecture must be optimized, especially during high-traffic campaigns.
- Security – No one wants to explain a data breach or a malware-infected contact form. Regular updates, backups, and monitoring are a must. Don’t forget: data breaches can lead to both loss of trust and heavy GDPR fines—up to €20 million or 4% of annual turnover.
- Accessibility – Your site must run smoothly across all devices, but also meet WCAG 2.1 AA standards—making it usable for people with disabilities such as visual, motor, or cognitive impairments. From June 28, 2025, this becomes a legal requirement for many companies in sectors like e-commerce, banking, media, and transportation due to the European Accessibility Act (EAA). It’s no longer a “nice to have”—it’s a legal and reputational must.
- A team that understands marketing – The ideal tech partner doesn’t just code—they understand what a lead campaign is, what a content plan looks like, and how performance marketing works. That’s the DeveloPress team—they speak both marketing and developer languages.
In Closing: What Should a Marketer Know Before Launching Their Next Campaign?
We spoke with Adam, CEO of DeveloPress—official WordPress VIP partner.
Why do so many websites fail during key campaign moments?
Adam Basa: It often comes down to the fact that the website wasn’t built with flexibility or scalability in mind. It’s made for the “here and now,” with no thought that in six months or a year it might need to handle ten times more traffic or support more complex campaigns. Instead of developing a strategic foundation, the site gets bloated with plugins, patchwork integrations, and short-term fixes that only work until the next crisis.
In critical moments—when the campaign is driving traffic and budgets are flowing—those poorly planned components start falling apart. Something doesn’t load, something breaks, something no longer works on mobile. It’s not the fault of one plugin or one update—it’s the result of not having a holistic approach to web development. That’s why having a long-term tech partner is so essential—someone who designs your website not just for launch, but for all the campaigns to come.
Is WordPress still a good solution for large enterprises?
Absolutely—if implemented with scalability and security in mind. The key is a professional approach to the whole process. Remember, brands like Salesforce, CNN, and Spotify use WordPress VIP because they value its scalability, security, and flexibility.
Importantly, in April 2025, WordPress VIP received FedRAMP Moderate Authority to Operate (ATO), meaning it meets the strict security standards required by U.S. federal agencies.
This authorization sends a strong signal not just to the public sector, but also to private companies: WordPress VIP meets the highest standards for security, compliance, and reliability. Organizations in both sectors can confidently use it, knowing their data is protected under the toughest standards.
What do you mean by “technology for marketers”?
For us, it means one thing: technology should support marketing, not block it. A website shouldn’t be a locked-down project where you need to “submit a ticket to IT” just to create a landing page or update copy. Marketers should be able to act on the spot—independently, without developers.
It’s about flexibility—being able to launch new pages quickly, test different content versions, integrate with CRMs or marketing automation tools, all without rebuilding the site.
Marketers should be able to build landing pages, launch A/B tests, connect tools like HubSpot or Salesforce—without needing developers.
Some of our clients can now build campaigns on their own, monitor performance in real time, and immediately see what works and what doesn’t. They have live access to data and can optimize on the fly instead of waiting weeks for implementation.
That’s what we mean by technology for marketers—solutions that don’t slow marketing down, but actively drive it forward.
What does working with you look like in practice?
We always start with an audit—our goal isn’t to “sell a new website” but to understand what’s working and what’s not. We assess the site’s technical foundation, performance, security, content quality, and growth potential. We look at it from both IT and marketing perspectives. Based on that, we prepare a concrete action plan—step-by-step, with clear priorities.
We usually start with critical issues that might block current campaigns, then move on to development—so the site supports the business long-term as well.
We don’t leave clients with a to-do list. We take responsibility for implementing the changes. We work side by side with marketing teams because we want them to feel they have a partner, not just another tech vendor. We make sure that, on our side, technology stops being a bottleneck. And our work doesn’t end with delivery—we’re happy to monitor performance and keep optimizing the site together with the client’s team.
This article was published in June 2025 in Marketer+, as part of a campaign led by DeveloPress.
