Case study

Website
development &
ongoing support for Xpel

Client

Xpel

Industry

Software

DESIGNED BY BS LLC

Audience engagement through good UX

Clear structure & appealing visuals

Smooth animations and scrolling

boost user experience

Optimized  
load times

icons, images, and other visual assets load fast and seamlessly

Salesforce integration

simplify customer management

Responsive design

works seamlessly across all devices and screen sizes

Client overview

When XPEL, a software protection and customization company, decided to upgrade its online presence, the goal was clear: a sleek, high-performing website that didn’t just look great but worked effortlessly behind the scenes.

The client provided a design, and we took on the challenge of bringing it to life with smooth animations, seamless integration, and rock-solid performance.

The challenge:
a high-performance website with smart lead management

XPEL needed a website that did more than just showcase their premium products — it had to actively engage visitors and make navigating their offerings effortless. Here’s what they needed:

A design with animations and smooth scrolling
A phased roll-out for a seamless transition and top-tier execution
Salesforce integration to track and manage leads

With these priorities in mind, we created a step-by-step plan to bring XPEL’s digital vision to life.

The vision:  
a website with seamless digital experience

GSAP animations and smooth scrolling

enhance interactivity and boost user experience

Salesforce integration

streamlines customer tracking

Modular component architecture

allowing easier website maintenance

Smarter image handling

images load in low quality first, then switch to high-improving speed and experience

How we carried out our development strategy

Homepage development

The first milestone was creating a homepage that would set the tone for the entire site.

Used GSAP animations and smooth scrolling to make the experience fluid and engaging.
A responsive layout was built with SCSS.
Node.js & Webpack were used for efficient asset management and performance optimization.

Blog & Salesforce integration

Once the homepage was live, we focused on adding a dynamic blog section and connecting it to SalesForce for better lead management.

We built a custom blog system using Advanced Custom Fields (ACF) Plugin.
A newsletter system was integrated with SalesForce.
SalesForce was set up to automatically collect and store newsletter sign-ups.

Additional pages & final enhancements

In the final stretch, we rolled out the rest of the site, ensuring everything looked and worked cohesively.

Interactive elements powered by JavaScript (ES6+) added depth and engagement.
Contact forms were configured to send submissions directly to XPEL via email.