Why More Businesses Are Moving from WPBakery to Gutenberg
A few years ago, WPBakery Page Builder was the go-to tool for WordPress page creation. Today, more and more websites are switching to Gutenberg, WordPress’s native block editor.
As a WordPress Gutenberg development agency, we help businesses make this transition — and the results are faster websites, better SEO, and easier content management.
WPBakery vs Gutenberg – Comparison
| Feature | WPBakery | Gutenberg |
|---|---|---|
| HTML Output | Many shortcodes, heavy DOM | Lightweight, clean HTML |
| Speed | Slower loading | Faster rendering |
| SEO | Needs extra work | SEO-friendly structure |
| Accessibility | No built-in WCAG tools | Built-in ARIA roles, keyboard support |
| Integration | Third-party plugin | Native to WordPress |
Stats:
- In Nimble.Help tests, a site migrated from WPBakery to Gutenberg improved its GTMetrix score from E to Cwithout extra optimization.
- According to Webnus, Gutenberg outperforms WPBakery in speed due to its cleaner, shortcode-free code.
Benefits of Migrating WPBakery → Gutenberg
- Cleaner Code = Faster Site – Gutenberg generates lightweight HTML, reducing TTFB and improving Core Web Vitals.
- No Third-Party Dependency – Native WordPress solution — updates won’t break your layouts.
- Better SEO – Easier heading hierarchy, ALT text, and schema markup with Yoast SEO, RankMath, and All in One SEO.
- WCAG Accessibility by Default – Built-in ARIA roles, screen reader support, mandatory ALT text.
Our Migration Process
- Audit – analyze current WPBakery structure [Link].
- Gutenberg Rebuild – recreate layouts using Reusable Blocks, Block Patterns, and Full Site Editing Templates [Link].
- Optimization – enable lazy loading, minimize code, load block scripts only where used.
- Responsive & Accessibility Testing – ensure WCAG compliance and mobile readiness.
Gutenberg Tools That Replace WPBakery
- Reusable Blocks – perfect for CTAs, banners, footers.
- Block Patterns – ready-made section designs (hero, FAQ, testimonials).
- Templates – full layouts for posts, pages, WooCommerce products.
Learn more in our other article about Gutenberg Guides.
Case Study: E-Commerce Migration
A fashion brand migrated its store from WPBakery to Gutenberg. After 2 months:
- +38% faster load times (GTMetrix),
- +22% organic traffic from Google,
- marketing team edits content independently without coding.
FAQ
Will I lose my content?
No — all content can be migrated and rebuilt in Gutenberg.
Do I need to change my theme?
Not always, but a block theme is recommended for full FSE support.
Is Gutenberg free?
Yes, it’s part of WordPress.
Final Thoughts
Migrating from WPBakery to Gutenberg is an investment in performance, SEO, and scalability.
If you want a faster, easier-to-manage WordPress site — contact us.
